Marketplace health plans in Wisconsin, county by county
72 counties in Wisconsin buy on HealthCare.gov. What is sold, and what it costs, changes at the county line: pick yours.
1 of them has only one insurer selling there.
| County | Plans | Insurers | Cheapest at 40 | Cheapest Silver | Average paid after credit |
|---|---|---|---|---|---|
| Adams County | 37 | 4 | $360.13 | $578.51 | $263 |
| Ashland County | 34 | 3 | $562.08 | $774 | $205 |
| Barron County | 37 | 3 | $574.28 | $730.59 | $265 |
| Bayfield County | 37 | 3 | $474.18 | $655.91 | $271 |
| Brown County | 57 | 5 | $417.64 | $541.05 | $242 |
| Buffalo County | 53 | 4 | $494.09 | $683.46 | $225 |
| Burnett County | 42 | 4 | $514.43 | $673.45 | $290 |
| Calumet County | 22 | 2 | $396.98 | $525.67 | $223 |
| Chippewa County | 34 | 3 | $574.28 | $730.59 | $293 |
| Clark County | 46 | 4 | $448.43 | $672.53 | $229 |
| Columbia County | 49 | 4 | $360.54 | $579.16 | $280 |
| Crawford County | 46 | 4 | $405.05 | $643.43 | $273 |
| Dane County | 49 | 3 | $352.77 | $542.69 | $286 |
| Dodge County | 46 | 4 | $398.50 | $633.03 | $258 |
| Door County | 49 | 4 | $417.64 | $541.05 | $292 |
| Douglas County | 45 | 4 | $474.18 | $655.91 | $245 |
| Dunn County | 25 | 2 | $574.28 | $730.59 | $251 |
| Eau Claire County | 34 | 3 | $574.28 | $730.59 | $292 |
| Florence County | 36 | 3 | $430.60 | $563.70 | $278 |
| Fond du Lac County | 9 | 1 | $398.50 | $633.03 | $205 |
| Forest County | 37 | 3 | $440.51 | $632.58 | $237 |
| Grant County | 18 | 2 | $405.05 | $643.43 | $209 |
| Green County | 46 | 3 | $357.06 | $567.20 | $273 |
| Green Lake County | 36 | 3 | $379.32 | $602.56 | $274 |
| Iowa County | 18 | 2 | $405.05 | $643.43 | $256 |
| Iron County | 28 | 2 | $440.51 | $687.19 | $266 |
| Jackson County | 53 | 4 | $494.09 | $683.46 | $244 |
| Jefferson County | 27 | 2 | $383.93 | $609.88 | $240 |
| Juneau County | 28 | 3 | $360.13 | $578.51 | $218 |
| Kenosha County | 35 | 3 | $467.97 | $630.51 | $211 |
| Kewaunee County | 57 | 5 | $417.64 | $541.05 | $254 |
| La Crosse County | 37 | 3 | $456.84 | $637.16 | $261 |
| Lafayette County | 18 | 2 | $405.05 | $643.43 | $227 |
| Langlade County | 28 | 2 | $440.51 | $632.58 | $258 |
| Lincoln County | 37 | 3 | $388.01 | $623.29 | $246 |
| Manitowoc County | 40 | 3 | $447.76 | $541.05 | $231 |
| Marathon County | 46 | 4 | $388.01 | $623.29 | $265 |
| Marinette County | 31 | 2 | $447.76 | $541.05 | $227 |
| Marquette County | 30 | 3 | $360.13 | $578.51 | $221 |
| Menominee County | 33 | 3 | $430.60 | $563.70 | $259 |
| Milwaukee County | 35 | 3 | $484.52 | $641.59 | $180 |
| Monroe County | 37 | 3 | $494.09 | $683.46 | $232 |
| Oconto County | 44 | 4 | $417.64 | $541.05 | $236 |
| Oneida County | 28 | 2 | $440.51 | $632.58 | $312 |
| Outagamie County | 30 | 3 | $396.98 | $525.67 | $232 |
| Ozaukee County | 53 | 4 | $446.60 | $575.25 | $335 |
| Pepin County | 53 | 4 | $574.28 | $730.59 | $294 |
| Pierce County | 29 | 3 | $450.80 | $602.42 | $303 |
| Polk County | 26 | 3 | $455.69 | $602.42 | $246 |
| Portage County | 28 | 2 | $388.01 | $623.29 | $270 |
| Price County | 28 | 2 | $448.43 | $672.53 | $238 |
| Racine County | 35 | 3 | $467.97 | $630.51 | $214 |
| Richland County | 18 | 2 | $379.32 | $602.56 | $222 |
| Rock County | 24 | 2 | $357.06 | $543.07 | $229 |
| Rusk County | 34 | 3 | $574.28 | $730.59 | $235 |
| Saint Croix County | 29 | 3 | $450.80 | $602.42 | $309 |
| Sauk County | 48 | 4 | $352.77 | $560.39 | $252 |
| Sawyer County | 34 | 3 | $562.08 | $774 | $296 |
| Shawano County | 54 | 5 | $396.22 | $541.05 | $259 |
| Sheboygan County | 31 | 3 | $405.65 | $572.54 | $224 |
| Taylor County | 28 | 2 | $448.43 | $672.53 | $210 |
| Trempealeau County | 44 | 3 | $456.84 | $637.16 | $252 |
| Vernon County | 46 | 4 | $405.05 | $643.43 | $283 |
| Vilas County | 28 | 2 | $440.51 | $632.58 | $328 |
| Walworth County | 46 | 4 | $383.93 | $543.07 | $307 |
| Washburn County | 37 | 3 | $474.18 | $655.91 | $331 |
| Washington County | 53 | 4 | $446.60 | $575.25 | $314 |
| Waukesha County | 62 | 5 | $422.72 | $575.25 | $337 |
| Waupaca County | 30 | 3 | $396.98 | $525.67 | $264 |
| Waushara County | 42 | 4 | $360.54 | $525.67 | $231 |
| Winnebago County | 30 | 3 | $396.98 | $525.67 | $220 |
| Wood County | 37 | 3 | $388.01 | $623.29 | $253 |
Open enrollment for 2026 coverage runs 1 November 2025 to 15 January 2026 in most states. Outside that window you need a qualifying life event — losing other coverage, moving, marrying, having a child — to enrol.
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Premiums, deductibles, out-of-pocket maximums and cost sharing are reproduced from the HealthCare.gov Qualified Health Plan landscape file published by the Centers for Medicare & Medicaid Services. Nothing on this page is calculated by us. This is not a complete list of your options and it is not advice: to see every plan and to enrol, use HealthCare.gov or call 1-800-318-2596.